How to Write A Great Mobile App Case Study — Framework

Chicago Tribune had seen their readership numbers declined by X percent and had brought on a new team to try to revamp and bring in new readership I’m Alex Berman and this is agency marketing tear downs where we go through the websites of digital agencies tear down their marketing channels and see what they can improve today we’re looking at a third vision which is Chicago’s premier mobile app development firm or so they call themselves and I want to focus on the thing that I think they’re weakest on which is their portfolio in this video I want to go through a few tips on how you can improve your own agency’s portfolio how either mission can improve theirs so let’s jump into it so let’s start by looking at either visions website strong website and they’ve got testimonials from their clients they’ve got more testimonials all throughout the site but then when you go over to the portfolio page you’ll see these Doc’s here don’t really say anything about the actual individual projects and so I wanted to go over kind of what makes a good case study and give some recommendations so let’s go over to an agency called amp who does a great job with their case studies and let’s jump into one of them this is idly by LogMeIn enterprise-level you open with a big picture of what the app is both the dashboard and then multiple screens here’s a general outline you can use for your case studies one start with a little bit of background on the project similar to how you would do it in a proposal when you outline the opportunity I used to call it the problem when I would write them in proposals but the opportunity is more of an enterprise level way to phrase it and in the opportunity to go over basically what the climate was like at the time so let’s look at Chicago Tribune what’s going on why did Chicago Tribune need a new app no newspapers are failing you can outline you could paint a really good picture about YC cago Tribune needed a new app so basically it’s two paragraphs first paragraph is background on where you are in the world right now in terms of the climate so newspapers are dying Chicago Tribune had seen their readership numbers declined by X and had brought on a new team to try to revamp and bring in new readership maybe even give us some numbers on the market then you give some background on the actual company so for that we can just go over to the Wikipedia page so Chicago Tribune is one of the oldest newspapers in Chicago the eighth largest newspaper in the United States by circulation and they are the most read daily newspaper in the Chicago metropolitan area the ask right that’s the next part of the case study that you need to add so the ask LogMeIn challenged amp to develop an experience as innovative as ively in order to blah blah blah so the three things Chicago Tribune asked ether vision to develop an iPad app that would engage new newspaper readers and allow real-time updates capture a new audience of younger commuters that wouldn’t normally read the Chicago Tribune provide better analytics to advertisers in order to increase advertising rates I don’t know what the actual problems are but those are three pretty good reasons why they might need a new application then once you have that you go into the strategy so the strategy what I really like about this amp case study here is plagued by security breaches and inflexible outdated technology senior IT executives and decision makers desire a partner that provides a trusted flexible impactful solution they’re using enterprise language this wouldn’t look out of place in a request for Proposal you can talk about a little bit what the problems Chicago Tribune had hiring other developer partners so maybe something like Chicago Tribune tried to launch an app in the past with overseas developers and ran into a lot of issues when it came to project management and product quality so they were looking for a developer that would be hands-on and had an in-house team that would take shockabra Tribune through every step of the process hyping up ether vision along the way and giving a lot of good info that potential ether vision clients could use for their own project then we jump into the plan with the ideal venue selected our challenge was even clearer develop an unforgettable experience that showcases Iblees platform while complementing the overall event to us the best way to let’s rate the power of the product was to put it to use in a contextually relevant way so for either vision you could talk a little bit about what went into the Chicago Tribune project in order to make sure the products fit we brought in 10 Sicario Tribune users and showed them several screenshots of what we thought the app should be and collected their feedback this process went on for a few weeks and we actually found these two takeaways one users really liked big type on the screen two users also like having an onboarding experience where they can pick what sort of stories to be shown first thus customizing the newspaper pictures of every single thing in the app especially if you are a company like ether vision and you’re doing research show the work that went into the actual product and finally last thing in the case study is the results the event and program are both extremely successful not only did the program gain popularity at the event but also with experience IOT training number one in Boston the first day of the conference beating out trending topics Tom Brady and hurricane Joaquin that’s huge so Chicago Tribune the results not only was the app featured on new and noteworthy on the day and week of its launch but within six months the number of readers of the Chicago Tribune tripled ad revenue went up by fifteen percent and overall user experience based on surveys is up by double if you can show the results of what you did that is going to win enterprise customers thanks for watching the video hope that gave you some insights for how you can improve your own agency case studies if you need help with your agency marketing check out experiment 27 dot Co stick around on this channel we’ve got plenty of videos on b2b sales training marketing for agencies and other miscellaneous business topics subscribe if you are into that sort of thing like this video if you want to encourage this type of content and I will see you later